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Archive for April, 2007

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4 Examples Of Why You Don’t Need SEO

Posted by admin on April 28th, 2007

Do I Need to Perform SEO for My Website?

I know what you’re probably thinking, hell yeah I need Search Engine Optimization (SEO) for my web site, right?  Although it does seem like a no-brainer, the answer isn’t always Yes. I will list out some examples for you where SEO may not be needed.  This may save a lot of time, energy and money for those of you who are all about the bottom line.  If any of these apply to you, you may not be in need of an SEO campaign right now:

  1. You have a website that you really don’t want strangers to find.  This can maybe be a training tool for your employees or a classroom tool for your students.  More and more schools are moving to online classrooms.
  2. Your site is already ranking well, you’re satisfied with your sales, and you don’t want to rock the boat. :-)
  3. You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next month. This is not to say that SEO can’t help you, but good SEO takes time. If you need that much of a change that quickly, you probably have many problems, not just SEO.
  4. Your site is going to be completely rebuilt or redesigned in the next month or two and content will not be carried over.  Although, in the blogging world, we all know content is king, companies might be doing this for a different reason.

It is definitely a rare occasion to find a site that couldn’t use a little improvement in the SEO department. And, with the importance of SEO on the rise, if you don’t need it today, it’s a good bet you’ll need to brush up your SEO smarts for tomorrow. So even if you don’t think you need SEO right now, I recommend that you take a look at the SEO Book I just linked to and read it.  Then, you want to take some time and work through your goals.  An important question to ask yourself is:

  • Who is the target audience for your website? I’m sure it includes potential clients/customers. But don’t forget that it may also include members of the press (remember managing your online reputation), employees at your own company, current and past clients seeking support, even potential investors nosing about for the inside scoop!

Assessing your audience, self-reflection and goals will help you determine if you need SEO.  I bet you never thought anyone would tell you didn’t need SEO huh? :)  Well, I just did for the mentioned examples.

  • Remember to enter your name and contact email in the sidebar to get my newsletter and short free eBook I’m developing. Again, your email is safe with me and I won’t spam you :-)

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Avoid Things Search Engines Hate

Posted by admin on April 27th, 2007

Dealing with Frames

Frames were popular a few years ago but they’re definitely not in anymore. A framed site is one in which the browser window is broken into two or more frames, each of which holds a Web page. It’s very un-Web 2.0ish.

Frames cause a number of problems. Some browsers don’t handle them well — in fact, the first frame-enabled browsers weren’t that enabled and often crashed when loading frames. In addition, many designers created framed sites without properly testing them. They built the sites on large, high-resolution screens, so they didn’t realize that they were creating sites that would be almost unusable on small, low-resolution screens.

From a search engine perspective, frames create the following problems:

  • Some search engines have trouble getting through the frame-definition to your actual web page.
  • If the search engine gets through, it indexes individual pages, not framesets. Each page is indexed separately, so pages that make sense only as part of the frameset end up in the search engines as independent pages.
  • You can’t point to a particular page on your site. That is not good.

This may be a problem in the following situations:

Link campaigns: Other sites can link to only the front of your site; they can’t link to specific pages during link campaigns.

PPC campaigns: If you’re running a pay-per-click campaign, you can’t link directly to a page related to a particular product. I highly recommend you stay away from frames in PPC. I’ll give some examples soon about some PPC case studies I’m going to run.

Placing your products in shopping directories:  In this case, you need to be able to link to a particular product page. Frames don’t let you do that.

Search engines index URLs aka single pages: By definition, a framed site is a collection of URLs, and as such, search engines don’t know how to properly index the pages.

Overall there is no reason to still use framed pages. If you are still running sites you created a few years ago, I recommend you revamp them.

  • Enter your name and contact email in the sidebar to get my newsletter and short free eBook I’m developing. Don’t worry, your email is safe with me and I won’t spam you :-)

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Choosing Keywords For Your Website

Posted by Jane on April 22nd, 2007

When first setting your website you want to be sure you start with the best foundations to come up on search engines.  The best way to do this is to set your blog up with the best possible keywords to bring the most amount of traffic (optimizing).  A keyword tool will be your best friend for this.  Once you’ve finished working with a keyword tool, look at the final list you came up with to determine how popular a keyword phrase actually is. You may find that many of your original terms are not worth bothering with. Don’t be surprised if you just throw them out the window.  Some people often have terms on their preliminary lists — the lists they put together without the use of a keyword tool — that are virtually never used (this is actually pretty normal for company websites especially). You’ll also find other terms near the top of the final list that you hadn’t thought about. Here is some food for thought to help you clean up your list.

Removing Ambiguous Terms

Scan through your list for ambiguous terms, keyword phrases that probably won’t do you any good for various reasons.

You missed the target- Take a look at your list to determine whether you have any words that may have multiple meanings to people. Sometimes you can spot these words or phrases out right away.  For example, you have a science blog and you try to use the keyword “cellular,” although it makes sense that you want people to search for the word “cellular” and think anatomy or science, but the reality is that the word “cellular” would probably bring up cellular phones as opposed to a scientific term.

Use a keyword tool to help you find some good phrases.  One I mentioned before is Overture (free and credible), but there are many others.  Wordtracker and Wordze (7.95 day trial and 35.00 a month) are other popular keyword research tools that many top bloggers and webmasters use for web sites.   The downside to sites like these is that you have to pay to use their services.  Wordze charges $35 a month and $7.95 for a day trial.  Although not too expensive, you can sign up, sit on your computer for half the day and get all your keyword research done for the one day trial price.  Once you earn money online, then it would be a wise investment to have.

Ambiguous Terms

You want to be sure to limit any ambiguous terms or phrases when promoting your site.  For instance, you want to promote a product designed for controlling fires. So one common phrase that comes up is “fire control system.” However, when doing a search on that phrase, most sites that turned up don’t promote products relating to stopping fires. Instead, they’re sites related to ”weapons-fire control.”

With this in mind, you don’t want to solely rely on systems such as wordtracker or wordze because they only tell you how often people search term or phrase. It’s even a pain to spot these terms even by searching to see what turns up when you use the phrase.

Very Broad Terms

Look at your list for terms that are broad and too general to help. You may be tempted to go after high-ranking words, but make sure that people are really searching for your products when they type in the word.

Suppose that your site is promoting online degrees in Computer Science. You discover that about 60 people search for this term each day, but approximately 1,500 people a day search on the term “Computer Science” specifically. Do you think many people searching on the term “Computer Science” are really looking for a degree? Hmmmm…probably not. Although the term generates 40,000 to 50,000 searches a month, few of these will be your targets. Here are a few reasons why you should pass on this term:

  • It’s probably a very competitive term, which means getting a high ranking on it will be difficult.
  • Use your time and effort focusing on another, more relevant term.
  • It’s difficult to optimize web pages for a whole bunch of search terms, so you may want to consider optimizing one term before trying a slough of them.

If you can implement some of the keyword-analysis procedures I’ve mentioned above, you’ll have a better perspective as to what your keyword landscape looks like. Unlike the majority of webmasters, you’ll have a good sense of how people are searching for your products and services.