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Archive for August, 2007


A Blogger’s Worst Mistake! Routines Count!

Posted by Jane on August 7th, 2007

In the middle of June when I launched a new blog, I wrote about a blogger’s worst nightmare. Today, I’m going to write about a blogger’s worst mistake!

On Tuesday morning, I arrived back in the UK from my two week business trip. It was a fun trip, with the Web hosting conference, HostingCon, at the center.

While I was there, the plan was for me to record a couple of video blogs and write each day for my own blog. In fact, the *real* plan was to record a vlog from the highway when my business partner and I drove to Chicago for the conference (just because it would have been cool.).  However, as is quite often the case with trips like these, I barely had time to breathe, let alone write record vlogs and write blog posts. The only point where I had time to record a vlog came after I left my laptop power cable in the Chicago hotel (We were five hours away in Sandusky, Ohio by the time I realized)!

So, now that I’m back and I’ve had my 18 hours of sleep to get over the jet lag, it’s time to start writing blog posts again. However, I have found it *incredibly* hard to come up with ideas for new posts, and even harder to find the motivation to write about the things I want to write about.

The fact is, before I went away, I was in a routine. I would work my Web design and hosting job from 9am-9pm, then I would take the time to write a blog post. But for two weeks I haven’t been able to do that, which has resulted in that routine boarding another ship and going as far away from me as possible! Since I started blogging two months ago, it has been very hard. However, coming back to daily blogging after blogging only three times in a two week period has been the hardest challenge for me so far.

The single, worst possible mistake a blogger can make is breaking their blogging routine

There’s no question about it. When you break your routine for a lengthy period like I did, there is nothing harder than getting back in to that routine.

It’s like when you go to the gym. You may go to the gym four times a week, then you go on vacation for two weeks. When you return, it is incredibly hard to get back in to that four times a week routine.

Of course, the solution to this problem is simply not to break the routine. Until I came back to the UK on Tuesday, I didn’t realize how breaking my routine was such a big problem. Now I know, and I’ll never do it again!

However, if you do find yourself in this unfortunate situation, the only advice I’m able to give is to chew it up as a lesson learned and force yourself to write that first blog entry. Earlier today, I wrote my first entry since arriving back home and all of a sudden the ideas for new blog posts were flowing around my head. In the half hour it took for me to research my blog post, write it and publish it, I came up with three new titles for blog posts.

As the Nike slogan goes… “just do it!” The hard part is taking that first step. Once you have, you’ll feel like you’ve never been away.

Have you ever broken your blogging routine? How did it affect you?


Everyone Needs A Keyword Tool!

Posted by Jane on August 1st, 2007

This is a continuation to the Keyword Analysis series I recently did. Now that I have walked you through 3 phases of doing a keyword analysis, what do you do next???

Well, after you put together your keyword list, the next step is to use a keyword tool and other services that are available for webmasters. Looking at a keyword tool will enable you to discover additional terms you haven’t thought of before and help you determine which terms are most important. Essentially, it’s looking at which terms are used most often by people looking for your website or keywords.

Both free and paid versions of keyword tools are available. For the most part, free products are all you really need when first starting out, but there are some really good tools out there that you can pay for. Two good ones that come to mind are Google External Keyword Tool and WordTracker. For the more advanced bloggers, these are great options to check out. If you do have the extra cash, I recommend that you fork over the dough and use Wordze, one of the world’s top search engine keyword tool.

Free Keyword Tools

And now for the freebies, the Overture Search Term Suggestion Tool is a great option. Overture is a PPC service. Overture is a free tool that allows you to see how often a search term is used each month.

Here’s how to find and best use this tool:

  1. Point your browser to http://inventory.overture.com/.
  2. Type a search term and press Enter.

That’s it! The tool tells you how often that term was searched for during the previous month. The number isn’t too important, but what it does tell you is that some keywords are more popular than others. For instance, if one word was searched for 35,000 times last month, and another one for 10,000, you can be sure that the first term is the most important one.

Overture provides other search terms, too. It looks for similar and related terms, lists them, and also provides the number of times that those terms were searched for. This can also help you come up with additional terms for your list.

Other keyword tools


Iwebtool is great because it gives you multiple webmaster tools, not just a keyword tool. For example, the site provides you with a pagerank predictor, link popularity, keyword suggestions, keyword density checker, and much more. It’s one of the better free tools you can get.

Google Webmasters is also a great tool to use if you have a blog, website or an online business that you are want to SEO.