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Gaming Google, Yeah Right!

Posted by Jane on June 29th, 2007

I constantly hear people writing about not relying on Google so much to generate traffic for you.  Although I agree with diversifying your traffic streams similar to diversifying your income, Google does control things right now.  In other words, Google is God!  You mess with Google, you’re screwed.

How can someone try to game Google to rank higher on search engine results?  The answer is by using blackhat methods to SEO a website.  I will write more about this in a later post, but for now, let me leave you with some pearls of wisdom about Search Engine Optimization (SEO) and Google.

  1. Often, factors that matter most in the search engine algorithms are good for both websites and their users.
  2. You will never really know exactly how Google works
  3. Text is eternally important in searches.
  4. The vast majority of businesses do best when they use a holistic approach to SEO.  By holistic, I mean combining elements of organic and paid search with a healthy dose of good writing and usability.

I give you these pieces of advice because I’ve known a few people that have gotten blacklisted by Google.  Once you get blacklisted and put into Google’s sandbox, your online career is down the tube for that domain (URL).  And I don’t know if there is any turning that domain around and getting on Google’s good side at that point.  Maybe sending them some chocolates and flowers will help, but I doubt it :-)

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