I’ve received a lot of great feedback on the Learn How To Do A Keyword Analysis post I wrote about a week ago. I want to expand on that post and take a closer look at your keyword list once you have actually put it down on paper. Now that you have done your brainstorm, looked at access logs, looked at competitors, and asked friends for their feedback on what they would search for, lets get down to business.
After putting together that initial list, you should go through it looking for more obvious keywords to include. Don’t dwell on this if you’re struggling because all you’re doing is creating a draft list to run through a keyword tool. This tool will show you how many people are actually typing in those keywords that you have on your list into search engines. The higher the number that shows up on those results, the more people are searching for that keyword and the more popular it is.
Obvious Spelling Mistakes
Scan through your list and see if you can think of any obvious spelling mistakes. Some spelling mistakes are pretty important, with 10, 15, or even 20 percent of all searches containing the word being misspelled, sometimes even more! For example, the word calendar is misspelled a lot! About thirty percent of all searches on the word calendar are misspelled!
If the traffic from a misspelled word is high, you may want to create a page on your site that uses that misspelling. Or even better, create a separate domain for that specific misspelling and use it as a landing page for some sort of affiliate marketing campaign. Some sites contain what I call “Duh” pages. Basically, Duh pages are those that have misspellings in the TITLE tags, which can work very well. These don’t have to be pages that tons of people see. After all, the only people who will see the misspelled titles in a search results page are those who misspelled the words in the first place! So they’ll never know its wrong Kinda evil huh..hehe
Sometimes similar words are easily missed. If your business is a home-related business, for instance, have you thought about the term house? Americans may easily overlook this word, using home instead, but other English-speaking countries use the word often. Still, add it to the list because you may find quite a few searches related to it.
Split or merged words
You may find that although your URL name is one word — SockPuppets, for example, most people are searching for you using two words, Sock and Puppets. Remember to consider your reader’s point of view.
Also, some words are used in two ways. Some people use the term knowledgebase, while others use knowledge base. Which is better? Both should be on your list, but knowledge base is used around four to five times more often than knowledgebase (and if you type into a Word document, most likely it will be underlined as one word. If you optimize your pages for knowledgebase, you’re missing out on around 80 percent of the traffic! Pretty big!
You don’t need to worry about upper- versus lowercase. You can use sock or Sock or SOCK, for example. Most search engines aren’t case sensitive. If you search for sock (and probably almost 90 percent of all searches are in lowercase), virtually all search engines will find Sock or SOCK— or sOCK or SOck, for that matter.