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Less Adsense Ads Means More Money For You

Posted by admin on May 11th, 2007

I have done an experiment this whole week to test the theory that having less adsense ads on your site gets you more money and I have found it to be true. I used to run the adsense maximum of 3 blocks on my main site: (1) leaderboard; (2) 250 x 250 ad block; and (3) 468 x 60 banner ad. If you add all those up, it’s a lot of ads. The theory is that sites bid for their ads to be placed on contextually relevant web sites with the highest bidders getting the best adsense spots (the higher the better). If you only show 4 ads in 1 block, then adsense will place the highest 4 bidding advertisers in those spaces netting you the highest profit. The more ads you show, the more lower-bidding advertisers show up on your page that when those get clicked, your cpc becomes lower than it could be if they weren’t on your page to begin with.

My Test

A few weeks ago, I removed the 468 x 60 banner ads I ran at the bottom of every post. This increased overall cpc by a small margin. My biggest money makers were always the leaderboard and 250 x 250 block so getting rid of the banner was a no brainer. This week I removed the 250 x 250 block, leaving only my leaderboard and boy was I surprised at the results. My cpc nearly doubled and I had a close to record day in earnings. Everyone thinks that the more ads you have the more your site will make but my experiment has proved otherwise.

I am aware that these results may have been caused by the content I posted this week because earnings do increase and decrease based on content, but so far I am satisfied with the income from only having 1 ad block. I will continue to play with the ad placement and style because you can never test too much.

What are some of your experiences with adsense ads? Do you notice increases or decreases based on number of ads and content? Please leave your comments below and let me know :-)

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